Dan Madinabeitia
77a Black River Rd, Long Valley, New Jersey 07853
cell: 551-482-0980 email: dan@danmadinabeitia.com
In my youth I was an award-winning art student. What followed was a two-decade journey — from freelance graphic artist in New York City to Vice President of Brand and Design at Informa Connect, the largest division of Informa, a multi-billion dollar FTSE 500 company headquartered in London. Along the way the company transformed repeatedly, and I led through every one of those transitions. Based in New York, I worked closely with London headquarters while developing campaigns across virtually every industry — finance, pharma, healthcare, manufacturing, fashion, entertainment — on every continent, from Beijing to Barcelona, Dubai to Brazil. I also created FUSE Calls, a podcast series where I interviewed heads of branding and design from Nike, Coca-Cola, Kellogg, 20th Century Fox, GE and Starwood, to name a few.
Years before leaving Informa I had developed an idea — a system for generating high volumes of brand-perfect design output rapidly and consistently. It became a patent-pending passion project. But the bigger leap was deciding to bet on myself entirely — to take the creative and brand expertise I had built over two decades and channel it into something of my own. In 2020 Willem LLC was born, built on the belief that great branding shouldn't be elitist — that aesthetic communication should be available to every business, not just the ones who can afford a Manhattan agency. I call the approach "Mad Men meets McDonald's." Willem has maintained strong margins and remained profitable every year since launch.
Six years in, I find myself exactly where I always gravitated — at the intersection of creativity, technology and business. The tools have caught up with the thinking. What comes next is the most interesting part.
Dan Madinabeitia
77a Black River Rd, Long Valley, New Jersey 07853
cell: 551-482-0980 email: dan@danmadinabeitia.com