Omni-channel design
I’ve gained a tremendous amount of knowledge in my more than two decades of leadership experience marketing products through the branding and design disciplines. While at Informa, I’ve segmented output into two buckets in order to optimize what I’ve managed over the years. These buckets are “brand design” and “production design.” But there’s another filter with which I saw a way to produce high volumes of brand-perfect marketing collateral quickly and efficiently. The omni-channel design system I devised at Informa Connect proved to be highly efficient once we implemented it into the workflow. The design team quickly adapted their Adobe platforms to save tons of time in creating collateral.
